My Email Campaign
As part of my second-year Content Creation module, I designed a personalized email campaign for VIRUS, with a strong emphasis on crafting tailored messaging to resonate with potential customers. The campaign leveraged unique personalization strategies to ensure it stood out in crowded inboxes, effectively capturing attention and fostering meaningful engagement.
The Software
To create my email campaign, I used MailChimp to design and tailor the email to align with my target audience's preferences and expectations, ensuring it was distinctive and impactful. Additionally, I utilized Canva to craft visually compelling images, further enhancing the email's appeal and connection with the audience.
Personalisation
To make my email stand out, I collected user information centered on their specific wants and needs, enabling me to personalize three key elements of the email effectively. By leveraging merge tags when uploading my email list, I ensured that each recipient received content precisely tailored to their interests, creating a highly relevant and engaging experience.​​​​​
The Stats
With these statistics, we can gather valuable feedback on the performance of the email campaign, including insights into the click-through rate and overall effectiveness.
View my email
My email campaign taught me a lot about how to use email succesfully for a marketing campaign, please click below to view my email