My podcast

Trainers Culture: By JD Sports

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For the project, we couldn't make an add, it had to be a peace of content, a podcast based on the brand JD Sports. For it to be successful, we had to go through a number of steps to make sure we would meet the right audience.

Step 1: For our research, we created and sent a survey through SurveyMorkey. This helped us understand who was our target audience and what were their preferences.

Step 2: Based on the survey, we created a persona that reflected the main audience.

Step 3: To optimize the SEO, we used WordStream to learn which were the key words we had to put in the title.

Step 4: For the release date, we went into Google Trends to find out the dates or seasons when there's more interest in the product.

Step 5: In our case, for the cover creation and design, we used Canva and AI to create a modern design that would attract younger generations and build brand recognition.

Srep 6: Scripting is a crucial step in podcast creation as it provides structure and keeps a natural flow. By dividing the episode into sections, it was easier to understand.